Building promotional events from scratch can tax the minds of even the most creative marketers, but supermarket retailers already have a head start when it comes to developing consumer events.

The new year is here. But where are the free calendars? The longtime promotional item has been squeezed by tighter budgets and changing times, yet the wall calendar is hanging on. Especially in ...

If after the holidays you show up at work with a paper calendar for the new year, you can expect the side-eye from your colleagues, right? Well, it turns out these “relics” aren’t ready to fold just ...