Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Advertising means more than simply communicating the name, price or address of your small business, product or service to potential buyers. Advertising strategies should use your marketing research to ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

Consumers respond to personalized marketing because it makes them feel special. And if your customized messaging also makes your target audiences smile, it will appeal to them that much more. Of ...

Businesses should aim to solve problems or meet emotional wants/needs, not just sell products/services for profitability. Social responsibility marketing builds trust by highlighting beneficial ...

If you still haven’t jumped on the Tumblr bandwagon, now is the time to get moving on that. After all, according to QuickSprout, Tumblr’s traffic is growing at a rate of 74% a year. And, along with ...