Researchers from University of Liverpool, University of Manchester, and University of Mannheim published a new Journal of Marketing article that investigates the consequences of the financial ...

Digital marketing is playing a key role in institutional asset managers’ marketing strategies as they look to gain traction in an overly competitive marketplace, according to a study published by ...

(Ad) You've probably heard the saying that your customers are your best salespeople. And it's true - they can be your best marketing asset. It's not just about getting them to talk up your product or ...

Larken Associates’ Melissa Nascimento and Jessica Heckman discuss how their teams work together to build a competitive and tech-forward brand. When thinking of a traditional multifamily company one ...

During the early years, marketing was only handled by a team of highly-skilled and experienced marketers. Today, representing a brand is no longer limited to marketers alone. Employees, vendors, and ...

The use of AI by asset managers in their sales and marketing to financial advisors is not expected to happen at pace, according to a new report. While 59% of asset managers who took part in a poll by ...

Today's asset management industry doesn’t make it easy for funds to stand out. That’s because stellar performance and low fees—once key differentiators—are no longer enough. Modern investors demand a ...

ETFs and active ETFs, model portfolios, and semiliquid funds are no longer niche innovations—they’re redefining how advisors construct portfolios and how investors access markets. For leaders across ...

With the continued growth of digital advertising—spanning influencers, podcasts, gaming environments, and AR/VR platforms—media fragmentation is no longer emerging; it is the dominant reality ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Isaac will lead global marketing efforts across brand, product marketing, ...