GS1 QR codes with digital links invite new opportunities for brands to engage with customers, transforming packaging into a strategic, brand-building initiative.

Forward-looking: For almost five decades, the humble barcode has been found on the packaging of almost every consumer item in the world. But there's a push to get rid of them within just two years, ...

A major change is coming to supermarket checkouts soon.

The iconic barcode, a staple of product packaging for nearly 50 years, is set to be replaced by an advanced alternative. QR codes, recognized for their flexibility and efficiency, are poised to take ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2010, brands rushed to plaster QR codes on everything from movie posters to running shoe packaging. Universal ...

QR codes. For many of us, they’re synonymous with a) the pandemic, b) the ongoing lack of actual menus in bars and restaurants, and c) the fact that the world is now just that little bit more tiresome ...

Cameron Nakashima joins producer/host Coralie Chun Matayoshi to discuss why QR codes are used, legitimate businesses uses, ...