Monique Yvonne Jones is a one-person film production powerhouse who says that her most successful brand collaborations are ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. A personal brand is one of the most powerful resources available ...

2025 has been a year of surprising collaborations. Another trend that has been exciting this year is the partnership between celebrities and large companies in the fashion, technology, sports, beauty ...

In the wake of several poorly-received celebrity-faced marketing campaigns, a conversation has emerged regarding what makes a successful collaboration for a modern day audience. Despite the constant ...

A look from Jason Wu’s Ready to Wear Spring/Summer 2026 collection. Photo by Victor VIRGILE/Gamma-Rapho via Getty Images The art world is experiencing a moment of reckoning, as traditional business ...