TikTok's Shapeshifting effect has been spawning new trends ever since it became available to more TikTokers. Inspired by the Marvel trend that was everywhere as soon as U.S. users on got their hands ...

They’re getting all dolled up. More makeup lovers are toying with flushed cheeks, luminous highlights and a complexion so flawless it looks airbrushed, in a trend fashionistas have dubbed “doll makeup ...

Beauty trends are a funny thing. One day, we're all striving to decipher the most compatible skincare and makeup sandwiching for a picture-perfect, no-makeup makeup complexion. The next? We're finding ...

The Bratz girls are back, baby. Though the early-aughts dolls have since declined in popularity, they were once a cultural phenomenon that informed the style choices of their millennial owners. Over a ...

We have officially reached peak '00s nostalgia: Bratz Doll makeup is officially a beauty trend. According to Yahoo! Lifestyle, the nostalgia-inducing makeup looks — inspired by the fabulous dolls you ...