Blue Bunny has a new mascot: a bunny named Blu. He's a modernized, playful guide designed to bring families together.

The new item is guaranteed to prove popular among fans and families across the country.

Blue Bunny helps families foster sweet connections with Blu’s Sundae Surprise, a board game featuring the brand’s signature ...

It’s time for a taste test. Our friends at Blue Bunny Ice Cream were so sweet to send Jeremy and Maddie their new line of “Blue Bunny Soft” ice cream flavors. They’re trying vanilla, cookies n’ cream ...

Blue Bunny is debuting its first-ever board game, Blu’s Sundae Surprise, on May 1 as part of its ‘Freeze the Moment’ campaign. The limited-edition game blends sundae-building challenges with ...