A feasibility study analyzes all of the critical aspects of a proposed project. Understand how these studies work, how to ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

A marketing executive who paused his career for a decade to homeschool his neurodiverse daughter contemplates how to reenter the workforce after she leaves for college. Should he join a mission-driven ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

This case study examines how vulnerabilities in AI frameworks and orchestration layers can introduce supply chain risk. Using ...

When I was a faculty member, case studies were one of my favorite tools in the classroom. They invited students to wrestle with real-world problems, practice decision-making and see how abstract ideas ...