Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Pepsi hilariously had two polar bears caught on a kiss cam in their Super Bowl ad just like the coldplay incident from last ...

The spot directed by Oscar-winner Taika Waititi starts with a taste test and ends with ice bear love.

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

TODAY shares a first look at Pepsi’s 2026 Super Bowl commercial, directed by Taika Waititi, that features a soda-loving polar ...

After getting 'caught on camera', the bears fully embrace the moment, posing confidently and owning their love for Pepsi.

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely in commercial history.

The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...