View post: Did Toyota Finally Make the Prius Cool? They Did—But Only if You Buy a Yellow One No one knows better than the folks who manufacture and market automobiles how crucial the choice of color ...

BMW's introduction of color-changing cars was a jaw-dropping presentation. The iX SUV it showed could completely change its appearance in an instant thanks to some impressive technology. But the ...

(Motor Authority) — Toyota has filed a patent application for color-changing paint, a technology that could let owners or dealerships quickly change the colors of cars. As Toyota notes in the ...

BMW’s E Ink-powered color-changing concept went from monochromatic to a veritable rainbow of various shades and tints in just a year. The automaker says the dazzling tech could be closer to production ...

BMW's i Vision Dee concept showcased at CES this month featured a color-changing technology that the automaker could offer on its production vehicles. BMW teased a black-and-white application of E Ink ...

The conceptual i Vision DEE car developed by BMW features E Ink Prism 3, a display that changes colors in real-time (see image above). Overall, eight colors are available in E Ink Prism 3, and they're ...