We explain the different types of logo and when to use each one.

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Lamar Jackson and Dale Earnhardt Jr. may have butted heads over the number 8, but in some types of logos, it turns out the numeral 2 is No. 1. Part of the appeal of such seemingly random numbers is ...