Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is ...

For the last year or so there has been an increasing amount of conversation (and hype) around the subject of content marketing for e-commerce sites. However I see very few people in the digital ...

The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of ...

Research suggests marketers only spend 5% of their effort on measuring the effectiveness of their content. Isn’t that crazy? It makes you wonder why people bother creating the content at all if ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

Content marketing is not new; the Michelin guides were first printed more than a century ago as a way of encouraging motorists to drive to new restaurants and, consequently, need new tyres more often.

By integrating AI tools into our workflows, we’re able to deliver smarter, faster, and more bespoke content that aligns ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Content Marketing Executive at Lead Forensics and a digital marketing, content and social media enthusiast. Lead Forensics is the UK's No. 1 website intelligence solution that can turn unknown website ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

If you're engaging in any type of content marketing - social media, blogging, eBooks, etc. - you have a content marketing strategy. While it may not be an official, documented strategy, you likely ...