Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

Eight months after it organized a task force to define the meaning of advertising and media engagement, and to help develop metrics for measuring it, the Advertising Research Foundation Monday said it ...

Streaming media has undergone rapid growth and evolution over the past few years, with ad-supported models gaining traction – evidenced by the success of Netflix's "Basic With Ads" tier now counting ...

In recent years, almost all of our online activity has come to be defined by engagement. Whether you're posting a picture on Instagram or attempting to convert traffic into leads for your SaaS ...

At Sacramento State, community engagement refers to reciprocal and collaborative partnerships between our university and diverse communities at local, regional, national, and global levels for the ...

Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way. Facebook might measure engagement in terms of ...