Editor's note: This post has been updated for the 2025-26 season. It was originally published in 2023. Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the ...
ST. PAUL, Minn. — When NHL hockey players go crashing into the boards, advertisers enjoy some air time. But the logos fans see along the boards on TV are different from what is seen in the arena.