The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...
Forbes contributors publish independent expert analyses and insights. Sughnen Yongo is a Midwest writer covering Black women, pop culture. Jul 18, 2025, 07:02am EDT Jul 21, 2025, 11:26am EDT Still ...
Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...
The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...
SAN RAFAEL, CALIFORNIA - APRIL 24: Bottles of Coca Cola displayed at a grocery store on April 24, 2023 in San Rafael, California. Coca Cola reported first quarter earnings that beat analyst ...
Coca-Cola has released two new holiday advertisements created with artificial intelligence technology, reigniting debate about the role of AI in creative marketing. The commercials launched Monday and ...
Even as appetite-suppressing drugs dampen full-sugar soda sales, the beverage giant reports higher revenue and market share gains powered in part by its ‘reinvigorated sparkling portfolio’ thanks to ...
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