Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Banner ads are a great way to reach potential customers and increase brand awareness. They can be used to promote products, services, or events, and can be placed on websites, social media platforms, ...

Advertising shapes consumer opinion and builds brand awareness. It can also help brands tap into consumer emotion, arguably the biggest driver of brand selection. One of the most iconic commercials ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

Creating ads can feel like an overwhelming task, especially when you’re juggling tight deadlines, limited resources, and the pressure to stand out in a crowded digital space. Whether you’re a small ...

Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards.