If you've had a baby, or know someone who has, the odds are good that you've encountered Babylist, a baby registry website that served more than 9 million new parents and gift-givers last year.

Expecting parents are a retailer and marketer’s dream. There are few periods of time where customers might deviate from their ingrained habits and purchasing behaviors and try something new. One of ...

The strategic relationship between the two companies will bring a wealth of informational content about preparing financially for a baby and provides the option to add Prudential’s life insurance* ...

Buybuy Baby is winding down its stores, but that doesn’t mean you have to lose your baby registry. Babylist, an online baby registry service, is offering soon-to-be mothers the opportunity to transfer ...