As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Marketing leaders know the stakes have never been higher. With budgets under scrutiny and consumer attention harder than ever to capture, the pressure to deliver campaigns that truly perform is ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

A step-by-step framework helping brands plan, execute, and manage promotional campaigns with greater consistency, ...

Did you know we see up to 10,000 marketing messages a day, according to some researchers? That means an ad campaign has to be something really special to stick in our minds and influence our decisions ...

Artificial intelligence is a powerful tool, but it can’t build a successful advertising campaign on its own—at least not a memorable one. “AI is a tool to help creativity,” and is “not meant to ...

HOLLYWOOD, CALIFORNIA - AUGUST 10: Sydney Sweeney attends the Variety Power Of Young Hollywood at NeueHouse Los Angeles on August 10, 2023 in Hollywood, California. (Photo by Monica Schipper/WireImage ...