Illustration: Elena Scotti/Lifehacker, Photos: via Shutterstock. Truthfully? It’s anything you want it to be! Its literal purpose is to apply color to and accentuate your lips. With traditional ...

Lipstick trends are constantly changing, but applying it pretty much has stayed the same over the years. Unfortunately, many of us apply our lipstick on the go, missing many important steps of proper ...

Between glossy, satin, and demi-matte finishes, choosing the right one for a red lip can get be seriously confusing. (No judgment if you just went with the first one you found.) But really, one stands ...

Lipstick never dates but the way you wear it does. This season berries are coveted colours, matte textures are trending and blurred edges are, well, edgy - so learn the lipstick laws and pucker up.

Red lipstick has been a cosmetic staple for centuries, but it's certainly one of the more intimidating beauty tools. If you've always wanted to rock a powerful red lip, but you've been too afraid of ...

Open up almost any handbag and chances are you'll find at least three different lip products rolling about at the bottom. Glossy, matte, satin or balmy, an outfit often doesn't feel complete without ...

Get your perfect pout by knowing the basic essentials, from understanding skin undertones, correct lip liner shades and step-by-step application. Lipstick is the last finishing touch of your makeup ...

Liquid lippies have been trending for the past couple of years and with dozens of beauty bloggers flooding our feeds with luscious pouts of crispy line perfection, they definitely won't be going away ...