How important is a logo for your company? It’s more than just a label: That's for sure. It's the face of your brand, a way to draw in new customers and appeal to your viewers, a way to make promises ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...