Lil Baby is definitely cooking something up for the summer. Beats By Dre dropped its latest ad on Saturday night (May.7), featuring the hotter than fish grease Atlanta rapper and the NBA’s hottest ...

Lil Baby was not kidding when he said he planned to take over 2022. The rapper has been relentless over the past couple of months as he prepares to release his upcoming yet-to-be-titled third album.

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which ...

Ja Morant's star continues to rise as he's featured in a new Beats By Dre commercial that debuted Saturday ahead of Game 3 between the Memphis Grizzlies and Golden State Warriors. The 90-second ad ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. These days, basketball and hip-hop culture are a double helix ...