Maurten is an endurance nutrition brand created in 2015 and has since made a name for itself by sponsoring athletes such as Ironman World Champion Gustav Iden, marathon world record holder Eliud ...

When Geoffrey Kamworor recently set a new world record half marathon time of 58 minutes and 1 second, (that’s a pace of 4:25 per mile), he surprised commentators by refueling twice during the effort.

Sabastian Sawe lit the world record on fire at the 2026 London Marathon as he became the first person to officially break two ...

Back in 2019, I wrote an article titled “The World’s Hottest Sports Drink Faces the Evidence.” The Swedish company Maurten’s hydrogel-carbohydrate drink had swept through the endurance sports world ...

Sodium bicarbonate isn’t a new concept when it comes to sport. There’s plenty of research that shows that ingesting it can improve an athlete’s performance and their anaerobic capacity — the ability ...

Next to the “SHOP” tab on the website of upstart Swedish sports-drink maker Maurten, there’s another tab that says “UNOFFICIAL SHOP.” Click on it, and you can order gels and sachets of drink mix in ...

Swedish brand Maurten makes products that athletes everywhere reach for when they’re tackling a personal best in a marathon, Ironman and even the Tour de France. The gel and powder that you mix into ...

In an attempt to break the sub two-hour marathon mark, one startup is tackling the physiological issue of glycogen depletion with a drink designed to help elite runners push the limits. Shoes can only ...

Maurten is a Swedish company that produces sports nutrition products. The company was founded in 2015 by a group of scientists and athletes who wanted to create a new type of sports drink that would ...