Following Meta’s recent acquisition of Manus AI, the company has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting the tech giant's ongoing push toward AI-powered ...

David Dugan, formerly an ads leader at Meta, joins OpenAI as its vp and head of global ads solutions.

To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made ...

At its IAB NewFronts presentation on Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels, forging partnerships between creators and ...

Meta's WhatsApp makeover brings unified Ads Manager, AI chat support, and new voice features for both small and large businesses. At its global Conversations conference in Miami today, Meta unveiled a ...

Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns and ads were winners and which were losers. If ROAS is positive, ...