SAN FRANCISCO, Nov. 13, 2025 /PRNewswire/ -- The founders behind MoPub and MAX, two of the most transformative platforms in the history of mobile advertising, today announced the launch of CloudX, a ...

The "year of mobile" may finally be upon us. Mobile adtech firm Liftoff filed to go public this week. Industry experts predict other mobile ad firms will follow, ending an adtech IPO drought. Could ...

Google confirms side-by-side ads are hitting YouTube mobile, keeping livestream video visible while muting audio during ad ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...

YouTube appears to be testing a new livestream ad format for mobile that keeps the video visible during ads for non-Premium ...

Playtek Technologies is launching four new products in Q3 2026 to tap into Africa's fast-growing digital advertising market, ...

Annual mobile advertising benchmark reveals consistent ROAS gaps between last-touch and full-journey measurement across thousands of ad networks. PALO ALTO, CA ...

YouTube has expanded its side-by-side ad format for livestreams to mobile devices, after over a year of use on desktop and TV. The update keeps livestream video visible during ads by placing the ad ...

Southeast Asia’s mobile advertising market sits in a complex phase, as new data from AppsFlyer finds that growth is no longer driven by a single dominant platform, but by a small group of specialised ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

The Advertising Regulatory Board has ruled that a KWIKSPAR advertisement promoting free mobile data is misleading due to its ambiguous wording regarding eligibility. The advertisement did not clearly ...