“Grey Days” is to New Balance what “Air Max Day” is to Nike: a chance to highlight one of its signatures with a whole lot of sneaker releases. Andrew Reynold’s first New Balance sneaker, the 933, will ...

The New Balance Numeric 430 just hit shops in a brand-new green colorway, and if you ask me, it's a mandatory addition to any skateshop shoe wall. Clean design, great boardfeel—the 430 is one of ...

Sneakerheads have their own calendar, and New Balance's annual Grey Days celebration is always circled as one of the most important events of the year. Originally introduced in the 1980s to build a ...

Each May 1, Boston-based New Balance celebrates its heritage and embraces its signature color of grey. Not many brands want to elevate grey as the pinnacle expression of design, but New Balance is all ...

New Balance has announced its plans to celebrate this year's "Grey Day," a brand-created holiday honoring its signature grey hue through a month-long series of events and sneaker releases. The ...

Shoes don’t become iconic overnight. Unless we’re talking about the 471. The New Balance sneaker has barely made it off the factory floor but it’s already won over the most discerning collectors with ...