Nike is cutting nearly 775 jobs at its Tennessee and Mississippi centers in an effort to streamline its operations and focus on AI, while also investing in the skills needed for the future.

As supply chain demands shift, the shoe giant is returning to wholesale partnerships and reducing its own distribution costs.

Nike was the fastest-growing brand by shoe trades on StockX for 2025. A pair of foam slip-ons drove the gains.

These top brands are not on the same track.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike CEO Elliott Hill reshuffles leadership after six ...

The swoosh that once symbolized unstoppable athletic dominance now faces its greatest challenge in decades. Nike, the sportswear behemoth that built an empire on the backs of legendary athletes and ...

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and ...

BLACKPINK’s Lisa has taken her love for fashion and sneakers to the next level, officially joining Nike as the brand’s newest ...

The Air Jordan 4 Retro “Flight Club” is one of the first major Jordan Brand debuts of 2026 and kicks off a strong release ...

Subtle” has never been a word in LeBron James’ dictionary. Especially when it comes to reminding his rivals of their place.

Nike has signed their first-ever pickleball athlete, 18-year-old Anna Leigh Waters, as the brand makes its foray into the ...