Lead conversion is a critical success factor for all businesses, but it holds true in spades for small businesses. If you spend scarce marketing dollars on lead acquisition or generation, you must ...

At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile ...

The “Live in 45” strategy and implementation program takes place through a 6-week guided implementation of an actual campaign that each participant will develop for their company. Between sessions, ...

I was recently asked: "Is an email newsletter part of a nurture program?" Usually we think of newsletters as useful devices to keep customers informed and engaged. And that is, in part, a goal of a ...

Research shows that a good nurture strategy results in 20% increase in sales opportunities and that companies who excel with their lead nurturing efforts generate 50% more sales at a 33% lower cost.

Last week, the Fire Enterprises, Inc. (FEI) tribe went over a great idea for building a Customer Nurture Program. This week? The tribe discusses using a broadcast e-mail program to nurture customers ...

Fathers Day came a few months early for some distinguished gentlemen. The Buffalo prenatal-perinatal network held a graduation ceremony for the Nurturing Fathers Program on Monday night. Nurturing ...

FORT CARSON -- Sometimes parents might wish that children came with an instruction manual, but a program offered through Army Community Service can help nurture that relationship. The 12-week ...