Charlotte Hornets guard LaMelo Ball has one of the most exciting signature sneaker lines in the NBA. Ball's PUMA basketball shoes have transcended the sport and begun taking over video games. In ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...
Puma is the latest sneaker brand being offered in the popular battle royale video game Fortnite. Today, the two entities confirmed that the first Puma footwear collection is now available for sale ...
Puma is in the midst of ramping up its marketing activity, to the tune of a 40% increase in media investment versus 2024. The Fortnite store concept demonstrates how the sportswear brand is evolving ...