Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

To truly gauge training's effectiveness, a holistic approach is needed—one that marries the objectivity of numbers with the depth of personal insights. In the quest for effective training, evaluation ...

Establishing goals and objectives is an important part of the marketing process, particularly when launching a new product or line extension. Without these metrics in place, you cannot accurately ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Key points Neither a quantitative nor a qualitative methodology is the right way to approach every scientific question. Rather, the nature of the question determines which methodology is best suited ...

A human craving for simplicity is hindering retail’s optimization of artificial intelligence (AI) and machine learning (ML) across supply and demand planning. Retailers are overlooking qualitative ...

When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...