The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

In a world full of noise, local radio still gives small businesses something valuable: a familiar voice, a trusted ...

Digital advertising revenue reached $2.3 billion in 2025, accounting for one-quarter of all radio industry advertising revenue and stabilizing total industry sales. That’s according to RAB’s 14th ...

Audio advertising is about to get better and more relevant, according to one UK-based company. Listeners to online radio stations and music services last month in the UK would have heard a set of ...

Reports about the decline of traditional radio as an effective advertising medium have not been greatly exaggerated. The news just hasn’t reached the restaurant industry, which still considers radio ...

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

The NAACP announced a $3.75 million radio advertising effort Tuesday to ensure Black voters cast their ballots in swing states. The organization bought ads in battleground states such as Arizona, ...