Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

In partnership with the Swiss Travel System AG and Switzerland Tourism, Railbookers is debuting Switzerland Week – the first such event of its kind – on July 28. The weeklong event will offer ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. The new Eiger Express gondola. Jungfrau Railways has included carbon ...

Switzerland is trying to persuade business travelers to extend their trips through a new marketing campaign. Called “Fly another day,” the campaign features a 30-second video ad that encourages ...

Switzerland's beauty is legendary. Think snow-draped peaks mirrored in turquoise lakes, trains that glide past waterfalls, and villages so pretty they feel hand-painted. As real as the postcard is, ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

Swiss International Air Lines (SWISS) and Switzerland Tourism, the Swiss national tourism promotion organization, are expanding their existing collaboration into the sustainability field. From 2023 ...