Findings show consumers want control over brand interactions and will provide information to get app-enabled conveniences and personalized experiences that simplify their lives PORTLAND, ...
The impact of social-media-driven, algorithmic advertising really can’t be overstated. In just the past five years alone, we’ve seen the advent of TikTok and the total takeover of Instagram: visual ...
A new report from Airship, a mobile app experience company, says that consumers will share all types of personal info with brands this year. Data from The Mobile Consumer 2023 was collected from ...