A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

The most talked-about marketing examples often come from iconic B2C brands—Sephora, Starbucks, Airbnb, Netflix. But when I present these to small and midsized B2B companies, they often feel ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its strategic B2B campaigns and media training. If someone offered the CFO of a B2B company a strategy that ...

Good research is the backbone of any strong b2b white paper. Use data, customer stories, and industry insights to back up ...