Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Adobe Systems Incorporated ADBE on Monday announced the launch of Advertising Cloud TV and its integration with Adobe Analytics cloud. The move is aimed at improving advertisers reach with appropriate ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Two years ago next week, Adobe announced it was purchasing the ...

Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes Adobe Analytics, Adobe ...

Adobe Marketing Cloud Extends Digital Experiences to Physical World; New IoT SDK Enables Personalized Experiences Across New Touch Points The new Adobe Experience Manager Screens enables marketers to ...

Adobe still has its head in the clouds, but it looks like that's a good thing. As Adobe Summit, its yearly marketing conference, begins in Las Vegas, Nevada, Adobe unveils two new "clouds," which in ...

After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and a host of new product features and integrations on Tuesday. Smart Tags for Adobe Marketing Cloud helps marketers find ...

SAN JOSE, Calif.--(BUSINESS WIRE)--We have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand (VOD) ...

Adobe has announced a series of major enhancements to its marketing platform the Adobe Marketing Cloud, in a move that it believes will keep it one step ahead of key rivals such as Oracle, Salesforce, ...

This position will see Duffield assume responsibility for driving growth across the region, fostering relationships between brands and agencies and improving the customer experience. Duffield ...

Advertising is the lifeblood of much of the video watched today, and it works best when the wants and needs of all three parties involved—programmer, advertiser, and viewer—are effectively realized, ...