The return of the NFL regular season led to a historic boost in viewership of broadcast television in September, newly released Nielsen data shows, with NFL games dominating the top 15 broadcast telecasts and the top five most-watched cable telecasts for ...

A new note to investors from financial analysts at LightShed Partners poses the controversial question of whether broadcast networks should scrap entertainment programming given the long-term declines for non-sports programming and the fact that NFL games now dominate the list of most popular programming.

In an age where digital dominates marketing budgets, advertisers sometimes overlook one of their most powerful strategic allies: broadcast media. If your clients have shifted their budgets entirely online, it’s time to revisit why integrating broadcast ...

The television continues to evolve, the NBA’s new media rights agreement is indicative of the future direction of the medium. Last month, the NBA added NBC/Peacock and Amazon Prime Video as media partners and dropped TNT which had been televising games ...

The slow fade of broadcast television—one of the few remaining free sources of news and entertainment—is about to accelerate, thanks to the policies of the new US presidential administration. It can feel like broadcast television will be gone tomorrow ...

BASEBALL IS BACK THIS WEEK. YOUR KANSAS CITY ROYALS START THE SEASON ON THE ROAD FRIDAY IN ATLANTA AHEAD OF TIME. THEY’VE BEEN BUSY WITH CAMP AND SOME INTERNATIONAL PLAY. OF COURSE, THE GOAL IS TO BOUNCE BACK FROM A DISAPPOINTING YEAR AFTER RETURNING TO ...

ESPN on Wednesday announced two new additions to its Masters broadcast team, which is busy preparing for the 88th Masters that begins in just a few short weeks. According to the release, Laura Rutledge and Jeff Darlington will join ESPN’s Masters ...