As restaurant chains increase their efforts to target 18- to 34-year-olds, they’re quickly finding the best place to reach them is where they spend much of their time: on the phone. The latest chains ...

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Frito-Lay and Colgate are bringing a revamped spin to SMS-based receipt promotions by offering participants alluring rewards from other brands instead of standard money-back offers. The consumer ...

There are so many marketers that now talk about mobile marketing as being the future of business promotion and it is really hard to argue with this. The truth is that we need to consider the mobile ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Modern consumers successfully deal with most everyday tasks like calling a taxi ...