Rising CPCs may reflect better targeting and higher-value users, making CPA and ROAS more reliable performance indicators.

Leaders weigh whether ChatGPT’s CPC ads can justify premium clicks, discussing intent, attribution gaps, conversion quality, ...

The Supreme Court has reiterated that while hearing a second appeal, it is impermissible for the High Courts to reopen and disturb the factual findings of the Court below by re-appreciating ...

Condonation of 100 + month delay allowed on liberal principles with ₹5,000 cost; ITAT holds gross receipts of charitable trust cannot be taxed-even if Sec 11 denied, only net income after expenses is ...

The initiative is essential in defining what Democrats are for. The Congressional Progressive Caucus released its “New ...

The delegation from think tank Global Civilization Initiative Research Center visits the Memorial Hall of the First National ...

Central Committee held a meeting on Tuesday to analyze and study the current economic situation and economic work. Xi Jinping ...

The Uttarakhand High Court has held that motor accident compensation can be enhanced by invoking Order 41 Rule 33 of the CPC ...

OpenAI moves ChatGPT ads from CPM to CPC with $3-$5 bids after launch pricing collapsed. The company projects $2.5B in ad revenue this year amid $14B in losses.

OpenAI is reportedly rolling out a new cost-per-click (CPC) ad model inside ChatGPT, where advertisers pay only when users ...

Q1 2026. Management View "We delivered more than $1 billion in revenue, up 18% year-over-year and grew adjusted EBITDA to more than $207 m ...

The employee body representing central government teachers from Union Territories is seeking significant pay hikes in their ...