We all wear multiple hats. There's our workplace identity, which can often be defined by our job title or our position on an org chart. At home, we are someone else—a mother, father, sports fan, etc.

All writing is personal, but conventional wisdom says incorporating first-person narrative into music history and criticism diminishes a writer’s authority. However, in the last decade, many authors ...

Over the past several months, I have been lucky enough to work on several positioning and narrative development projects for tech companies across a variety of industries—from chips to data centers.