Digitisation has handed OOH the pricing, targeting and measurement tools that online channels have enjoyed for years, taken ...
Ozyetis joined StackAdapt in 2022 as General Counsel and built the company’s Legal function from the ground up. Today, the ...
In today’s MadTech Daily, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV ...
The expansion follows a pattern TeqBlaze observed while running TeqMate AI inside its white-label SSP. Teams on different ...
JEDDAH, Saudi Arabia & DUBAI, UAE – Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media ...
The brand outcomes platform trusted by the world's leading publishers rolls out to advertisers and agencies, alongside a new ...
This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant ...
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s ...
OpenAI is adding visual display ads to ChatGPT, placing them alongside the images users ask the chatbot to generate. The ...
The Black Friday Resonance Report from Parallel examines how well ads fit the content people are watching. Parallel uses human-calibrated Digital Twins to score this fit - which it calls ‘resonance’ - ...
Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimise ...
IAB Europe has announced today (7th October, 2026), that Moloco has become the first Ad Tech company to successfully achieve ...
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