Google Ads is moving toward suggestion-based targeting for its Lookalike segments in a move away from strict targeting restrictions, Search Engine Land reports. This will give Google systems the ...

Skydance has moved executives from Paramount and Warner Bros. to oversee sales, both international and domestic, of the Paramount and Warner Bros. Discovery television library, Media Player ...

Meta has debuted Muse Wonder, an artificial intelligence model that it says is its most advanced feature for powering digital assistants, as it seeks to create AI-derived revenue sources beyond its ...

Under Stephan Loerke's helm, the World Federation of Advertisers championed industry self-regulation, organized its ill-fated Global Alliance for Responsible Media, and jump-started advertiser-led, ...

Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items ...

Two ex-footballers will live off the fat of the land in "Men v. Food," a new take on the old "Man v. Food" series on ...

Joe Mandese, Editor in Chief, MediaPost joe@mediapost.com, 212-204-2009 ...

Netflix is planning to lay off about 5% of its staff, Variety reports, quoting Puck News. The story, which is based on anonymous sources, says the layoff is part of a restructuring that could be ...

Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better ...

The Justice Department has launched a probe into whether ABC, CBS, CNN, NBC and Fox News violated federal antitrust laws when they suspended their pool coverage of President Trump after the White ...

FindClout, a New York-based creator network, provides lower pricing than other networks and ad platforms., according to an analysis by Good Day Media. But it does so without a rate card or reach ...

"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year.