In the spirit of a Swadeshi awakening, Zoho's Sridhar Vembu urges India to embrace an open market while ensuring technological self-reliance, demanding that "all the IP built up in these centers [GCCs] be registered in India" & that "Indian customers should have the right to buy those products." He calls for regulations so global capability centers "pay taxes in India" and "a part of the profit has to be booked in India," protecting against technology being weaponised against the country. #Watch

3.3M views · 4.4K shares | What happens to the spirit of customer service when companies grow? Sridhar Vembu, our CEO, narrates the story of why Zoho decided to build Zoho Desk, a context-aware help desk product for progressive companies of all sizes to focus on customer happiness. | Zoho | Facebook